Yes, that Arnold Schwarzenegger.
He has a newsletter on beehiiv. So do Codie Sanchez, Jay Shetty, David Begnaud, Colin & Samir, and Joanna Stern.
They could publish just about anywhere. They chose beehiiv to build a direct connection with the people who want to hear from them most. And you can do the same, whether you’re world-famous or just at the start of your plan for world domination.
There's something about this time of year that makes change impossible to ignore.
The clocks have fallen back. The mornings feel a little different. Darkness arrives before we're quite ready for it.
And everywhere I look, the trees are changing.
Brilliant reds, deep oranges, golden yellows. Leaves that were green just weeks ago are now scattered across sidewalks, lawns, and driveways.
Autumn has a way of reminding us that nothing stays the same forever.
And yet, while the world around us transitions so naturally from one season to another, we humans tend to have a much harder time doing the same.
We resist change.
We hold on to things that once worked.
We try to maintain the same pace, the same expectations, and the same definitions of success, even when the circumstances of our lives have shifted.
And sometimes, we don't even realize we're doing it.
When the season changes, but we don't
I've been thinking about how much of our lives we spend building toward something.
The next promotion. The next milestone. The next opportunity. The next version of ourselves.
We invest years developing our careers, building businesses, raising families, and creating lives we hope will make us happy.
And often, those investments bring tremendous meaning and fulfillment.
But here's something we don't talk about enough:
What happens when the life we've worked so hard to build no longer fits the person we're becoming?
It's an uncomfortable question.
Especially when, from the outside, everything appears to be going well.
You might have a successful career, a thriving business, a beautiful family, or a long list of accomplishments that once represented everything you hoped to achieve.
And still find yourself wondering whether something needs to change.
Not because you're unhappy with everything.
Not because you've made the wrong decisions.
But because you've changed.
Your priorities may be different.
Your energy may be different.
The things that once motivated you might not hold the same meaning they used to.
And perhaps the version of success you've been working toward belongs to an earlier season of your life.
We don't expect trees to bloom all year
Think about that for a moment.
We don't look at a tree in November and wonder why it isn't producing new leaves.
We don't criticize it for slowing down.
We don't assume it's failing because it looks different from how it did in June.
We understand that seasons serve different purposes.
There are seasons for growth.
Seasons for producing.
Seasons for resting.
And seasons for letting go.
But when it comes to our own lives, we often expect ourselves to remain in a permanent state of summer.
Always growing.
Always achieving.
Always producing something.
Always moving forward.
We measure our worth through how much we're doing, how much we're accomplishing, and how successfully we're keeping everything together.
And when something inside us begins to shift, we sometimes interpret that change as a problem.
Maybe we're losing motivation.
Maybe we're becoming less ambitious.
Maybe we're falling behind.
But what if we're simply entering a different season?
What if the things that once gave our lives meaning are making room for something else?
And what if that isn't failure at all?
The difference between progress and fulfillment
One of the things I've come to appreciate is that professional momentum and personal progress aren't necessarily the same thing.
We can be moving forward in our careers while feeling increasingly disconnected from the lives we want to live.
We can become exceptionally good at meeting expectations without ever stopping to ask whether those expectations are still our own.
And we can achieve the very things we once dreamed about, only to discover that the feeling we expected to accompany them doesn't quite arrive.
That's a difficult realization.
Because achievement is visible.
Fulfillment often isn't.
We can point to the promotion, the salary, the business growth, or the completed project.
It's harder to quantify the feeling of being present with our families.
The satisfaction of doing work that genuinely matters to us.
The freedom to spend our time intentionally.
Or the quiet relief of no longer feeling that we have something to prove.
Those things don't always appear on a résumé or a performance review.
But perhaps they deserve just as much consideration.
Letting go doesn't mean what came before was wrong
I think this is where change becomes particularly difficult.
We tend to view moving on as a rejection of what came before.
If we question our careers, does that mean all those years of hard work were wasted?
If we change our ambitions, does that mean we've given up?
If we want a different kind of life, does that mean we should be dissatisfied with the one we have?
I don't think so.
I think we can be deeply grateful for one chapter of our lives while recognizing that we're ready for another.
We can appreciate the opportunities we've had without feeling obligated to pursue the same opportunities forever.
And we can honor the person we once were without requiring ourselves to remain that person indefinitely.
The trees don't hold on to every leaf simply because they worked so hard to grow them.
They make room for what comes next.
Perhaps we can learn something from that.
Your Wider Measure: What are you ready to release?
As we settle into this new season, I want to offer you a small exercise.
Nothing complicated. No elaborate life plan or list of resolutions.
Just five minutes of reflection.
Find a quiet moment, perhaps with your morning coffee or while looking out at the changing trees, and consider three questions:
1. What am I holding on to because it once mattered to me?
This might be a goal, an expectation, a responsibility, or even an identity you've worked hard to build.
2. What feels different about this season of my life?
Maybe your priorities have shifted. Maybe you're craving more connection, more creativity, more space, or simply a different pace.
3. What could I make room for if I loosened my grip on just one thing?
Not necessarily a dramatic change.
Perhaps it's a boundary.
An hour of your week.
A conversation you've been avoiding.
Or permission to want something different.
You don't have to act on your answers immediately.
Sometimes recognizing that something has changed is enough to begin.
This week on The Wider Measure 🎙️
This Thursday, I'm sharing a conversation with Michelle Everill that feels particularly appropriate for this time of year.
Michelle spent more than 25 years building a successful career in pharmaceutical research and development, working across technology, data, AI, and leadership.
Her career was deeply meaningful to her.
It was connected to her purpose, her ambition, and much of how she understood herself.
But over time, she began recognizing that something was changing.
Despite the achievements and the outward measures of success, something no longer felt aligned.
That realization eventually led her toward an entirely different chapter and the creation of her Hurricane Concept, a framework for navigating uncertainty and change.
We talked about identity, the courage to question familiar definitions of success, and the importance of finding stability within ourselves when the circumstances around us are shifting.
One idea from our conversation has stayed with me:
Doing and being are two very different things.
It's a powerful distinction, particularly for those of us who have spent much of our lives defining ourselves through what we accomplish.
I hope you'll join us on Thursday for When Success No Longer Feels Like Success: Finding Yourself in the Storm.
A final thought
There's something beautiful about the way autumn makes change visible.
The trees don't all change at once.
Some are still green while others have already lost their leaves.
Some hold on a little longer.
And none of them follow exactly the same timeline.
Perhaps we're not so different.
We each move through our own seasons, at our own pace, carrying different experiences, responsibilities, hopes, and ambitions.
And maybe the goal isn't to resist those changes or rush ourselves into the next chapter.
Maybe it's simply to recognize the season we're in.
To appreciate what brought us here.
To release what no longer serves us.
And to make room for whatever comes next.
Because a meaningful life isn't one that stays the same.
It's one that continues to reflect who we're becoming.
Until next week,
Nikki
The Wider Measure
Your life is worth measuring by so much more than what you achieve.


